Affairs - Issue 157 - Magazine | Monocle
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politics – Sweden

Up close and personal

The recent Swedish parliamentary election featured the use of technology that allows political parties to send personalised video messages to voters. “This digital tactic is here to stay,” says Joachim Medalen, Sweden managing director of Norwegian technology company Seen, which produced the films for the Moderate Party.

swedish-election-personalised-audio-06.jpg

The message was sent to the more than 170,000 members of the Swedish diaspora who are eligible to vote in national elections. It opens with the Moderates’ leader, Ulf Kristersson, greeting the…

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