As airlines cut budgets, reduce leg space and strain to hire staff, sharp-looking crew uniforms have also taken a nosedive. Crew often end up looking like they are the ones going on holiday. It’s a reflection of a wave of casualisation that’s turning everyone’s wardrobes 50 shades of greige and perhaps also reflective of corporates losing the courage to tell their teams to make an effort, to look sharp and be proud of the uniform they get to wear.

Iberia Airlines, however, is working to set the bar…