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Back to the land

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Design: Photography / Munich

Great and small

For almost a century, Leica has been a pioneer in camera design. Now it’s broadening its focus.

By: Nolan Giles

Photography: Conny Mirbach

Mark Shipard, head of design at Leica Camera AG

With a loyal international customer base, German camera company Leica has long been a powerhouse in the world of high-end photography gear. Crucial to its success is good design, which has been ingrained in its dna since the optical specialist turned its hand to selling cameras in 1925. Its hallmark is miniaturisation: creating cameras that pack the best technology and sharpest lenses into the smallest casing possible.

While its engineering has progressed in leaps and bounds in the past 97 years, Leica…

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Back to the land

Fork in the road

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Take cover

Show time

Reclaiming the city

Catching sparks

Great and small

Do come in

Style directory

Trendsetting trio

Due south

Power dressing

Socks appeal

The in-betweeners

Vine intervention

Bon appétit

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Here to stay?

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