The Agenda: Business / usa
Tried and trusted
Henry Rees Sheridan visits the warren-like headquarters of a New York non-profit organisation that brings hi-tech scientific rigour to its mission to protect consumers from buyer’s remorse.
“So much about the marketplace involves monopoly platforms shaping your consumer experience. There’s an enormous amount of power that needs to be held accountable”
A spinning metal drum is suspended centimetres above the track of a treadmill. Rubber nubbins protrude from the drum’s surface. As the treadmill moves, the nubbins press into the track, simulating the pressure and pattern of a runner’s stride. A technician stands by, monitoring the performance and interaction of the machines. The rotating nubbin drum is called Johnny Walker Black. It’s…
