Business: Branding / Global
Indie labels
Radical graphic solutions, stripped-back designs and humour are helping wine brands to win shelf space in a competitive market.
“I was bored of advertising and wanted to create something real – with my hands, with natural materials, with soil and dirt,” says graphic designer-turned-wine-maker Jutta Ambrositsch. “In 2004 it was easy to lease a vineyard in Vienna and that was pretty much it for me.”
Learning how to make wine from scratch was tough but from an initial 800 bottles of riesling, Ambrositsch created a business that sold about 25,000 bottles last year, 80 per cent of which were exported. Her background in design helped when it came to creating a catchy label too…
