Audi RS e-tron GT: Power consumption, combined: 20.2–19.3 kWh/100km (NEDC); 22.5–20.6 kWh/100km (WLTP)CO2 emissions, combined: 0 g/km. Audi e-tron GT quattro:Power consumption, combined: 19.6–18.8 kWh/100km (NEDC); 21.6–19.9 kWh/100km (WLTP)CO₂ emissions, combined*: 0 g/km

Further information on official fuel consumption figures and the official specific CO₂ emissions of new passenger cars can be found in the guide “Information on the fuel consumption, CO₂ emissions and electricity consumption of new cars”, which is available free of charge at all sales dealerships and from DAT Deutsche Automobil Treuhand GmbH, Hellmuth-Hirth-Strasse 1, 73760 Ostfildern-Scharnhausen, Germany (www.dat.de).

Welcome to the Audi e-tron GT*. We speak to the head of Audi design about its significance and drop in on a celebrated graphic designer to talk creativity and innovation.

Advancing design

issue 03

1. Creative spark
- Brand shaper
  
  Audi’s reputation as the innovator’s innovator is born from a creative approach to complicated challenges. The Audi Design Center is filled with designers turning creativity into innovation. Once their ideas progress from brainwave to CAD, it is up to the alchemists in the Böllinger Höfe production facility to translate these designs into physical vehicles.
2. Better by design
- Mother of innovation
  
  Paula Scher’s work has changed graphic design. Beside crafting polished logos for corporate clients such as Citibank and Microsoft, Scher has elevated local arts initiatives: think of the punchy, scalable fonts of New York’s Museum of Modern Art. By approaching graphic identities holistically, she has broken the industry’s conventions and values innovation.

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Brand shaper

Mother of innovation

1. Creative spark

Brand shaper

2. Better by design

Mother of innovation