03 - Zürich - Issue 5 - Magazine | Monocle
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Those who have never been there imagine this Swiss finance capital to be inhabited by grey men wearing ill-fitting suits, shuttling the world’s money around while living off fondue. Perhaps this was the case 20 years ago, but today it couldn’t be further from the truth.

Across the spectrum from high to low culture, the city has become truly cosmopolitan. Bahnhofstrasse is a far more elegant shopping street than Bond Street. The contemporary art market is one of the most prestigious on the continent, with a stronger local collector base than those…

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