Brands Explained / Zürich
On the Shelf
Briefing
Coop is the second largest retailer in Switzerland after Migros, with about 1,500 outlets and 44,000 employees. In 2005, it had a turnover of €8.6bn. It has 20 per cent of the country’s food retail business. As well as supermarkets, the Coop group also includes petrol stations, hotels and a host of subsidiary companies. But what do you need to make a successful supermarket? In the first of a series on branding, we look at the companies that make Coop a star store.
01.
Shelving
Van Keulen
A Dutch family run firm with 500 employees and an annual turnover of €50m that specialises in shop-fittings for food retailers, pharmacies and dentists, among others. It has offices across Europe. In Switzerland it works with Coop and rival Migros. Associated business Van Keulen Kooien, sells pet cages all over the world.
02.
Card terminals
Telekurs
The business was founded in 1978 by a group of Swiss banks to establish and operate a new ATM system for the whole of the country – and Lichtenstein too. In addition to 5,521 cashpo…
