Hashiruhito / Tokyo
Sprinting press
Running magazines are everywhere but few of them put long-form journalism before tips and product reviews. Runner Yuito Ueda has set out to change that with a periodical paced for the more thoughtful pavement pounder.
There are no footwear reviews, no models in next season’s running fashion and no tips on performance or stride mechanics: Hashiruhito (Runner) doesn’t fit the typical sports-magazine mould.
Instead, editor in chief Yuito Ueda’s magazine delves into the personal stories of amateurs: tales of motivation, routines, injury and the link between running and creativity. “Basically we hope people will read this and be inspired to go for a run,” says 33-year-old Ueda.
When Ueda set up his company 1milegroup in Tokyo in 2011, he was thinking of starting a…
